[Opinion] The FA Cup Final Shines a Light on Linear TV’s Transformation – TVBEurope

The FA Cup Final shines a light on linear TV’s transformation – TVBEurope

Dave Dembowski, Operative’s SVP of global sales and marketing, explains how major sports events like the FA Cup Final can help broadcasters marry their old and new processes to create a business that will carry them forward Source: Opinion: The FA Cup Final shines a light on linear TV’s transformation – TVBEurope

The FA Cup Final shines a light on linear TV’s transformation

Getting a clear understanding of the change happening to TV viewership in Europe today is anything but clear.  Consider the confusing streaming saga of the FA Cup. According to the official FA broadcast list, outside of the UK, a variety of different media companies are going to be streaming the game in a patchwork across different EU countries while Disney+, Sony and Fox have locked up rights in major markets in South America and Asia. ESPN is …