AI Is Scaling in Advertising – Outcome-Based Pay Isn't

AI is scaling in advertising – outcome-based pay isn't

AI is speeding up everything in advertising — except how advertisers pay agencies, which is still moving at a crawl.  There are early signs — just look at Sir Martin Sorrell’s latest quarterly reflections — but, he, his peers and their clients are still in the foothills of this shift, not anywhere near the summit. “AI has not as of yet transformed the remuneration model,” said Forrester analyst Jay Pattissall.Continue reading this article on dig…

The impact of AI on advertising results-based pay is on the rise

The speed of advertising is being greatly enhanced by AI, except for the payment of agency fees by advertisers, which is still in a state of...