The Meta Effect: Why Instagram Has Become Social Media’s Most Influential Platform For Driving Stand-Up Ticket Sales

The Meta Effect: Why Instagram Has Become Social Media’s Most Influential Platform For Driving Stand-Up Ticket Sales

EXCLUSIVE: As a comic whose life changed when clips took off on TikTok — someone who went from performing on the back of a truck to selling out the nation’s largest venues in the span of a couple years — Matt Rife is often asked what advice he’d give to those looking to make a mark online. Recently, however, he’s admitted that he has no idea. Even more striking is the statement (made on TikTok) that he no longer posts much on the platform that…