US EditionThe New Mainstream: How BODEN Agency Champions Latino Excellence in PR - Platform Magazine
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The New Mainstream: How BODEN Agency Champions Latino Excellence in PR - Platform Magazine
Published on May 7, 2025, at 11:17 p.m.by Isabella Avila. Storytelling and culture are at the forefront of public relations — and Latin culture is becoming the mainstream. Bad Bunny, a Puerto Rican artist who is smashing records worldwide, and Juan Soto of the New York Mets, who has the largest MLB contract in organization history, are two examples. Brands are eager to intertwine this culture into brand images. BODEN Agency is leading the conve…
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