Book Review: From incels to trad wives, culture critic probes 21st century backlash against feminism
- Millennial critic Gilbert’s new book explores how 21st-century pop culture has influenced women, suggesting that despite past advances, cultural messages have reversed progress by promoting outdated stereotypes about women's roles.
- Gilbert traces this phenomenon to shifts in entertainment from 1990s riot grrrl activism to hyper-commercialized pop and misogynistic rap in the 2000s.
- The book highlights how cultural trends phased out powerful supermodels, favored passive female archetypes like Bridget Jones's trainwreck, and normalized misogyny through porn.
- Gilbert asserts that the patriarchy has returned, promoting the belief women belong in domestic roles and showing how backlash fueled incel culture, trad wives, and stay-at-home TikTok girlfriends.
- This cultural backlash, amplified by porn and political messages with appeal to men and some women, suggests a resurgence of patriarchal values resisting feminist gains.
31 Articles
31 Articles
Sophie White: I was locked into toxic methods to be thin until a year of counting out raspberries made me see how bad things had become
As someone who was born in 1985, I am blessed to have escaped social media during my teenage years. From the tradwives to the fitfluencers to the clean-girl aesthetic, at every hand’s turn there’s a reminder of how far short of expectations we women are falling. Of course, my generation’s analogue adolescence free from digital feeds wasn’t some utopia of female freedom and empowerment. I grew up in the dystopian age of heroin chic, up-skirt pap …

Book Review: From incels to trad wives, culture critic probes 21st century backlash against feminism
In her new book, “Girl on Girl,” Atlantic magazine critic Sophie Gilbert examines the backlash against feminism in pop culture over the past three decades.
Was the 2000s “Cool-Girl” Era Internalized Misogyny?
The early 2000s were a different time—we were different people, and culture was in a different place. Today, we see a resurgence of traditionally feminine archetypes: the glorification of the trad wife and stay-at-home moms, “girly pop” stars like Sabrina Carpenter, aesthetics like coquette and Cottagecore , and a countercultural return to soft girl living . Back then, though, these quintessentially girly expressions weren’t just unpopular, they…
Tradwives Are the Harbinger of Systemic Breakdown
Nostalgia for a bygone gender regime is more than a weird social media trend. It reflects larger system pressures — on elites facing technological disruption that might generate social unrest, and on ordinary women buckling under the weight of modern work.
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