US EditionThe PR Playbook for Monitoring AI
Summary by Michael Brito - Building Brands Online
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The PR Playbook for Monitoring AI
AI search is quickly becoming the default interface for how people discover and understand information. Instead of offering a list of sources like traditional search engines, it delivers a single, synthesized answer. That answer feels confident. Definitive. And it’s often based on whatever digital footprint your brand has left behind, good, bad, or completely out of context. This shift is a massive deal for communications teams. Because when AI …
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