US EditionThe question isn’t if you should pivot, but when
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The question isn’t if you should pivot, but when
Remember how Netflix started as a DVD rental-by-mail service in the shadows of Blockbuster, the giant dominating the movie rental market? Two companies. Two choices. One decided to pivot. The other didn’t. We know how the story turned out. Pivots are more common than we expect. The founders of Shopify aimed to create an online store for snowboarding equipment. Twitter was initially a podcasting platform. The list goes on. Today, across Europe’…
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