US EditionThe Real Power of Audience Intelligence: Why Unified Newsrooms Win
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The Real Power of Audience Intelligence: Why Unified Newsrooms Win
Media organizations face more competition today, and a growing divide between the teams that produce content and those that drive revenue. Editorial, news, and content creators are focused on audience engagement, while sales and business development teams are focused on monetizing that engagement to drive revenue. When these teams operate in silos, it can create a substantial hindrance to overall growth. However, leading media groups are discov…
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