HBO Max Rebrand Controversy

HBO Max Rebrand Controversy

HBO Max Rebrand Controversy refers to a viral debate and controversy surrounding the series of rebrands, renames and other adjustments to the streaming ser

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

The HBO Brandicide Failure

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When you refer to the streaming platform where you can enjoy series like Game of Thrones, The Last of Us or Euphoria, what do you call it? Max or HBO? His legitimate name for two years was Max, however, it seems that it has not worked as expected. For this reason, you will no longer have [...] La entrada The return of HBO Max: Warner regains its identity after the failed change to Max aparece primero en Forbes España.