The rise of the ‘keyless generation’: One in five Brits think car ownership is out of reach forever

The rise of the ‘keyless generation’: One in five Brits think car ownership is out of reach forever

Owning a car is becoming increasingly out of reach, especially for younger generations: 32% of Gen Z don’t own a car, compared to only 24% of millennials, and 22% of baby boomers. This shift is leading to changes in behaviour across regions of the UK, with those in Scotland beginning to prioritise spending on things like holidays or evenings out with friends, rather than saving for a car (13%), compared to the UK average of 5%.