US EditionThe science of PR stunts: What separates genius from cringe?
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The science of PR stunts: What separates genius from cringe?
What do the Ice Bucket Challenge and Kendall Jenner’s Pepsi ad have in common? Both were PR stunts. But one became a cultural phenomenon, while the other became a punchline. So, what makes the difference? There’s a fine line between a viral masterpiece and a disaster that gets brands roasted online. Some stunts captivate audiences, The Ice Bucket Challenge and Kendall Jenner’s Pepsi ad were both PR stunts, but one became a cultural phenomenon, wh
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