The Secret Behind the Boom of Surprise T-Shirts in Football: “We Give Excitement and Fun to the Product”

Summer is the time to buy your club shirt. New releases are announced before the start of the season, and the 'fans' go crazy with the new T-shirts. The 'blokecore' (urban fashion trend that combines the aesthetics of football fans with elements of 'streetwear' and sportswear) has now made it the 'mode' to wear a football zamarra outside the context of the playing field but, can you just wear t-shirts from your favorite team? Growing love for fo…