The smoke signal strategy that prevents PR fires before they ignite

The smoke signal strategy that prevents PR fires before they ignite

Internal communications research can help stave off disaster. Svetlana Gershman is VP of marketing research at Method Communications.  A technology giant unveils its revolutionary AI healthcare solution with bold promises for the oncology industry. Months later, medical professionals publicly criticize the solution’s flawed data and insufficient results. Headlines deem this experiment a “spectacular failure” and “wrongheaded decision making.” Th…