US EditionThe Strategic Advantage of Advertising During Economic Downturns
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The Strategic Advantage of Advertising During Economic Downturns
Why Savvy Brands Don’t Go Dark When the Market Dips When the economy shows signs of strain, marketing budgets are often the first to face the chopping block. But cutting back on advertising during a downturn may be one of a brand’s costliest decisions. Historical data and market analysis reveal a compelling truth: brands that continue to invest in advertising during economic downturns often emerge stronger, more visible, and more profitable than…
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