Trump’s tariffs are changing the way Americans spend
- KPMG released its second annual American Perspectives survey on April 24, 2025, showing Americans changing spending habits amid economic shifts.
- The survey, conducted April 3–23 after President Trump's April 2 tariff announcement, examined impacts from tariffs, inflation, the pandemic, GenAI, and education changes.
- Surveyed 2,500 adults revealed 68% avoid new credit, 43% delay car purchases due to tariffs, and 70% plan to use free ad-supported TV services.
- KPMG leader Matt Kramer said respondents are adapting spend-smart initiatives by controlling costs and evaluating purchases, noting they are now 'clearly looking at opportunities to save.'
- These spending adjustments suggest consumers respond quickly to economic uncertainty, tariffs, and inflation by cutting back purchases and limiting debt accumulation.
36 Articles
36 Articles


Tariffs give 157-year-old chocolate maker Guittard a bitter taste
By Stacy Perman, Los Angeles Times During the Gold Rush of the mid-1850s, Etienne Guittard, a French chocolatier, sailed to California like many others, hoping to strike it rich. However, he soon realized his fortunes lay not in the mines but in selling the chocolates he brought with him from his uncle’s Tournus factory to trade for mining supplies. In 1868, after a stint refining his skills back in France, he returned and started a small busine…
Trump's Trade Policies Spark Innovation in Texas Businesses - Real News Now
President Donald Trump’s innovative approach to global trade policies have been the topic of much conversation in the realms of Texas businesses. The introduction of tariffs on imported goods has stirred discussions about their impact on trade and consumer prices. Although the Federal Reserve Bank of Dallas has recently run surveys suggesting some business owners are expressing concerns, a closer look at these trade policies reveals remarkable s…
Trump's tariffs sap small business optimism
New survey data show that President Donald Trump's quickly evolving and unpredictable tariff policies are causing small businesses to be less optimistic about the economy. The National Federation of Independent Businesses (NFIB) recently released its April survey of over 1,000 small business owners in the United States. The report found that business optimism declined by 1.6 points to 95.8, marking "the second consecutive month" the metric fell …
Tariffs may be only way for Trump voters to wake up
I hope Donald Trump pushes forward on tariffs. Hear me out.He has already backtracked faster than a hiker who spies a rattlesnake. Trump spent the first weeks of his second term spitting out tariff rates in a twitchy staccato. On Feb. 1, he announced 25% tariffs on imports from Mexico and Canada (along with a 10% tax on goods from China) supposedly due to fentanyl trafficking and illegal border crossings, and then reversed himself. On Feb. 3, he…
Trump's tariffs have been good for consulting firms
Demand for consulting firms like PwC, McKinsey, BCG, KPMG, and others has increased since Trump's tariff announcements.Jack Taylor/Stringer/Getty ImagesConsulting firms have seen increased demand since President Donald Trump began levying tariffs.Leaders from McKinsey, BCG, PwC, KPMG, and SIB told BI old and new clients alike are reaching out."We're seeing double-digit growth in our revenue and bookings in several sectors," KPMG said.President D…
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