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Trump’s tariffs are changing the way Americans spend

  • KPMG released its second annual American Perspectives survey on April 24, 2025, showing Americans changing spending habits amid economic shifts.
  • The survey, conducted April 3–23 after President Trump's April 2 tariff announcement, examined impacts from tariffs, inflation, the pandemic, GenAI, and education changes.
  • Surveyed 2,500 adults revealed 68% avoid new credit, 43% delay car purchases due to tariffs, and 70% plan to use free ad-supported TV services.
  • KPMG leader Matt Kramer said respondents are adapting spend-smart initiatives by controlling costs and evaluating purchases, noting they are now 'clearly looking at opportunities to save.'
  • These spending adjustments suggest consumers respond quickly to economic uncertainty, tariffs, and inflation by cutting back purchases and limiting debt accumulation.
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Real Clear Politics broke the news in Chicago, United States on Wednesday, May 14, 2025.
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