US EditionThere’s a Problem with Effective Advertising
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There’s a Problem with Effective Advertising
While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves, something that can easily be overlooked by clients and agencies, writes Ronán Jennings. Do you remember staying up all night to finish an assignment in college, fuelled by your fifth cup of coffee, panicking over something seemingly simple like creating an Excel graph? For advertising strategists, this anxiety isn’t just…
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