Frisby’s legal battle against a Spanish brand encourages patriotism in Colombia: “We give ourselves to Chicken”
7 Articles
7 Articles
Frisby’s legal battle against a Spanish brand encourages patriotism in Colombia: “We give ourselves to Chicken”
Frisby, the most popular Colombian fried chicken chain, goes through a complex moment in the legal sphere, but of glory in public opinion. The fast food company entered into a legal battle for the supposed “unauthorized use” of its brand in Spain, by a company founded by a third party that registered with the same name and a similar graphic identity. The possibility that the Colombian company, with more than 40 years of history, could lose the r…
‘First the Gold and Now the Chicken?’ Why Did a Network War for Frisby Break Out Between Colombia and Spain?
The fight of Colombian chicks Frisby for the rights of their brand in Spain triggered an explosion of messages of support on social networks with curious memes from companies, state entities and even a popular former president.The most popular fried chicken chain in Colombia denounced last week the “abuse” of its brand by another company in Spain, and began an international intellectual property lawsuit that went viral in networks.“In the Frisby…
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