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This is how to run a public awareness campaign

Summary by The Drum
Younger audiences can be tricky to reach. Mike Sansom of Hopscotch Consulting explains how behavioral science can help effectively share safety campaigns with this demographic.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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This is how to run a public awareness campaign

Younger audiences can be tricky to reach. Mike Sansom of Hopscotch Consulting explains how behavioral science can help effectively share safety campaigns with this demographic.

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The Drum broke the news in on Tuesday, May 13, 2025.
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