TikTok Shop Layoffs Expected as Employees Told to Work From Home: Report
- TikTok informed its US e-commerce employees on May 21, 2025, to work from home amid planned operational changes at its Seattle headquarters.
- The restructuring follows leadership shifts and rising regulatory pressures, including a congressional law requiring ByteDance to sell TikTok's US unit by June 19, 2025.
- TikTok Shop, launched in 2023 with rapid sales growth surpassing competitors, faces challenges from US tariffs, canceled tax exemptions, and national security scrutiny.
- Mu Qing, new head of US TikTok Shop, stated the company aims to "create a more efficient operating model" with both operational and personnel changes, hinting at possible layoffs.
- These workforce revisions signal TikTok's attempt to adapt amid a volatile US environment, but the company's future in America remains uncertain pending the sale of its US operations.
12 Articles
12 Articles
TikTok lowers entry barrier for Korean sellers to enter US market
Short-form video platform TikTok introduced a new solution that lowers hurdles for Korean companies to enter TikTok Shop for the United States market, the company said Friday. During its business seminar Thursday, TikTok introduced its new "Korea-US Cross-Border" solution, which allows Korean businesses to enter the U.S. TikTok Shop using only their Korean corporate entity. Previously, in order to enter the U.S. TikTok Shop, vendors were require…
TikTok Shop layoffs expected as employees told to work from home: report
(KRON) -- TikTok Shop employees in the U.S. are expecting layoffs after being told to work from home Wednesday, according to reports. The company told its e-commerce staff to stay home while awaiting emails about "difficult decisions," Bloomberg is reporting. Citing an internal memo, Bloomberg is reporting that Chinese-owned TikTok is looking for ways to "create a more efficient operating model." Mu Qing, who took over TikTok Shop in the U.S. la…
TikTok to Lay Off US Employees in Response to Trumps Tariffs
The tariffs are hitting TikTok, with the popular social media platform informing US ecommerce employees that there would be a number of “personnel changes” in response to lower than expected sales in 2025. It’s been a few months since President Trump announced his tariffs, which have noticeably rocked the boat for businesses around the world. From large corporations to small startups, the economic impact has been nothing if not substantial. Chin…
TikTok Shop indicates layoffs are looming; Meta says more workers will get poor reviews - Ragan Communications
Study: Deskless workers feel internal comms are lacking. Greetings, comms pros! Let’s take a look at a few news stories from the past week and see what we can learn from them. 1 . TikTok Shop internal memo tells employees to work remotely ahead of potential layoffs TikTok is in the news again, but this time it’s not about the legal status of the app — it’s concerning an internal memo asking employees to work from home and announcing layoffs fro…
Coverage Details
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage