The key to branding during economic uncertainty – Bill Harper

Financial markets are volatile.

The key to branding during economic uncertainty – Bill Harper

When the economy becomes unpredictable and consumers’ budgets tighten, a brand’s messaging becomes more critical than ever. In today’s episode of The Small Business Show, Bill Harper, CEO and chief creative officer at BrandBossHQ, shares his tips for successful branding during uncertainty. Strategizing during an economic downturn During an economic downturn, Harper believes that there are two different playbooks that a company can employ: offens…