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Toy firm Character Group says US-China shipments on pause over tariffs

  • UK toy firm Character Group paused shipments of Chinese-made products to the US last month due to tariff increases affecting trade by May 2025.
  • This pause followed US tariffs rising to 145% on Chinese imports and Chinese retaliatory tariffs to 125%, with a recent reduction to 30% tariffs for 90 days offering some relief but leaving uncertainty.
  • Character Group's revenues dropped 8% to £53 million in the six months to February amid cautious customer behavior and halted shipments impacting about 20% of sales tied to the US market.
  • Pre-Tax profits held steady at £2.1 million, while the company described its US market conditions as "uncertain" and noted that the tariff reduction offers a positive sign toward reaching an agreement, though the outcome is still unclear.
  • The tariff-linked uncertainty has affected global sales and customer orders, suggesting ongoing challenges for Character Group and similar businesses reliant on imports from China to the US.
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Toy firm Character Group says US-China shipments on pause over tariffs

It added that sales globally have also been knocked by caution among customers as a result of tariff uncertainty.

·London, United Kingdom
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Dayton Daily News broke the news in Winston-Salem, United States on Friday, May 16, 2025.
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