US EditionTrademark Intensity and Firm Performance in Family Versus Non-Family Firms: The Role of Organizational and Knowledge Capital
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Trademark Intensity and Firm Performance in Family Versus Non-Family Firms: The Role of Organizational and Knowledge Capital | Newswise – Newswise – OPUS IP
Trademark Intensity and Firm Performance in Family Versus Non-Family Firms: The Role of Organizational and Knowledge Capital | Newswise Newswise
Trademark Intensity and Firm Performance in Family Versus Non-Family Firms: The Role of Organizational and Knowledge Capital
Abstract This study investigates the differential effects of trademark intensity on firm performance between family and non-family firms, examining how distinct organizational configurations and management approaches influence performance outcomes. Drawing on resource-based view theory and socioemotional wealth insights, we analyze whether the relationship between trademark intensity and firm financial performance differs between family and non-…
·Charlottesville, United States
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