Travis Scott has worn new shoes that have given luck to Barça and have sunk Real Madrid into misery

What makes Travis Scott unique within the sneakerhead world is that he not only sells sneakers, sells narratives. And rarely has a story been so well orchestrated: special equipment of Barça, presence in the Classic, unprecedented sneakers in sight, secret concert in Barcelona, promotional video with Nike Baseball... All carefully designed to build a mythology that combines sport, music, fashion and marketing.