Instagram's top executive says the company has spent 'hundreds of millions' of dollars wooing creators

Instagram's top executive says the company has spent 'hundreds of millions' of dollars wooing creators

Adam Mosseri has been the head of Instagram since 2018.Drew Angerer/GettyInstagram has been throwing cash at content creators for years.During the FTC v. Meta antitrust trial, Instagram's top exec, Adam Mosseri, revealed how much.Mosseri said Instagram has "invested hundreds of millions" into creators.Instagram has spent big bucks on wooing content creators.Adam Mosseri, Instagram's top executive, took the stand on Thursday to testify during the…

Tubefilter: RHEI says creators are making big money by selling their content to AI companies | ResearchBuzz: Firehose

Tubefilter: RHEI says creators are making big money by selling their content to AI companies. “This past January, RHEI–the Vancouver-based tech company formerly known as BBTV—launched RHEI Data Pro, a data monetization platform that lets creators and media companies choose to license their content catalogs to companies building LLMs. At the time, RHEI said its platform could help creators earn up to $100,000 for every 1,000 hours of content they…