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United Airlines goes superpremium as it seeks to please caviar crowd

  • United Airlines unveiled its new Polaris Studio business class suite with larger seats and upgraded amenities on its Boeing 787-9 Dreamliners in New York in 2025.
  • The airline aims to meet rising luxury travel demand driven by shifting post-pandemic habits and a corporate travel rebound amid global economic uncertainty.
  • Polaris Studio offers 25% more space, 27-inch 4K screens, privacy doors, caviar service, skincare kits, special pajamas, and exclusive ground services.
  • United expects to receive its first 787-9 with Polaris Studio interior before the end of 2025, plans inaugural 2026 flights from San Francisco to Singapore, and targets 30 jets by 2027.
  • The upgrade strategy reflects United's push to grow premium offerings while managing operational challenges at hubs like Newark amid air traffic control delays and regulatory changes.
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Travel + Leisure broke the news in on Tuesday, May 13, 2025.
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