Universal Announces Second “Horror Unleashed” Attraction, This One In Chicago, As Part Of Regional Strategy
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Universal Announces Second “Horror Unleashed” Attraction, This One In Chicago, As Part Of Regional Strategy
Two years after announcing attractions in Texas and Las Vegas, Comcast-owned Universal continues to expand in local markets. The latest example is a just announced second location for its Universal Horror Unleashed concept, this one in Chicago. The idea is to create a year-round, immersive horror entertainment experience that plays off Universal’s 100-year association with the horror genre and that “goes beyond the theme parks.” The upcoming…
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