US EditionEA Bucks Industry Trend And Says It Has No Plans to Increase Video Game Prices
- Electronic Arts announced on May 6, 2025, that it currently has no plans to raise the prices of its video games, differing from competitors like Microsoft and Nintendo.
- This decision follows recent price hikes by Microsoft on consoles, accessories, and some games to $80, and Nintendo setting $80 prices for new Switch 2 titles, amid increasing AAA game prices over the past five years.
- EA CFO Stuart Canfield confirmed that the company has not altered its current pricing strategy, while CEO Andrew Wilson highlighted their commitment to providing exceptional quality and value to players.
- EA continues to launch successful games like Split Fiction, which has achieved sales of four million units, and plans to keep the standard price for major releases such as Madden and Battlefield at $70, while deluxe editions may reach up to $100.
- While EA leaves room for future price changes, its current stance suggests it aims to avoid broad price increases and maintain player value despite industry trends toward higher costs.
21 Articles
21 Articles
EA Bucks Industry Trend And Says It Has No Plans to Increase Video Game Prices
Publisher/ developer EA has confirmed it has no plans to raise the price of its games even as the likes of Microsoft and Nintendo jump to $80.Addressing investors in its latest financial call, CEO Andrew Wilson said the company's focus was to "deliver incredible quality and exponential value for our playerbase," such as its hit co-op adventure Split Fiction, which has now sold 4 million copies."In terms of pricing power, our business is very dif…
EA Not Planning To Raise Prices On Games Like Nintendo And Xbox
During a recent Electronic Arts earnings call, CEO Andrew Wilson was asked if the Madden and Apex Legends publisher was planning to raise games prices, following the recent announcements from the likes of Xbox. And, for now at least, that doesn’t seem to be the plan. Read more...
Will Electronic Arts Also Raise the Price of Its Games? - theGeek.games
With Microsoft’s recent announcement that it will be raising the price of its games over the holiday season, many are looking to the very cash-hungry (Ultimate Team…) publisher. While other major publishers in the gaming industry are raising the prices of their games, Electronic Arts currently claims that it will not change its pricing strategy. The publisher said as much in its quarterly report. Given recent trends, it’s no wonder that one of…
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