What if Google isn't forever? Marketers grapple with a platform in flux

First search, now ads: How Google could be forced to break up its empire

The Department of Justice wants Google (GOOGL) to clear more than just its cache. In a pair of antitrust lawsuits happening right now, the federal government is looking to spin off key pillars of the tech giant’s empire — namely its ad tech business and Chrome browser.Read more...

What if Google isn't forever? Marketers grapple with a platform in flux

There’s a vibe shift rippling through marketing circles as the industry comes to terms with the hangover of its long entanglement with Google.

Google Unveils Enhanced Privacy and Measurement Features Aimed at Marketers and App Developers

In a move reflecting the rapidly changing strategies of digital advertising, Google has unveiled a series of enhanced privacy and measurement features aimed at marketers and app developers. The updates come as the industry continues to grapple with growing consumer concerns around data privacy and the ongoing shift away from third-party cookies. A ‘Privacy-Ready’ Data Focus Google’s updates focus on supporting what it dubs “privacy-ready data,” …

US Asks Judge To Break Up Google Ad Tech Business

More regulatory headaches for Sundar Pichai, as US DoJ asks judge to also breakup Google’s ad tech business This article has been indexed from Silicon UK Read the original article: US Asks Judge To Break Up Google Ad Tech Business Read more → The post US Asks Judge To Break Up Google Ad Tech Business appeared first on IT Security News.