US EditionU.S. seeks breakup of Google's ad-tech products after judge finds illegal monopoly
- The U.S. Justice Department is seeking to force Google to divest key ad-tech components following a federal judge's ruling of illegal monopoly in April 2025.
- The move follows Judge Leonie Brinkema's decision that Google's ad network abuses market power, and the Justice Department filed a detailed 17-page remedy proposal weeks later.
- The proposal mandates that Google divest its AdX ad exchange and DoubleClick for Publishers platform, while also requiring the company to share auction data and make its auction processes transparent to help revive market competition and make it easier for publishers to switch providers.
- The Justice Department warns the breakup aims to prevent Google from reestablishing monopoly power and includes a 10-year ban on operating any digital ad exchange as well as transparency rules.
- Google strongly opposes the breakup, plans to appeal, and argues the proposals would harm small businesses and publishers reliant on its advertising tools, while remedy hearings are scheduled to begin in late September 2025.
156 Articles
156 Articles
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US expands attempts teardown of Google's ad technology
VIRGINIA, United States — The U.S. Justice Department is doubling down on its attempt to break up Google by asking a federal judge to force the company to part with some of the technology powering the company’s digital ad network. The proposed dismantling coincides with an ongoing federal effort to separate Google’s Chrome browser from
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