US EditionUTB Launches New Five-Year Destination Marketing Strategy
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UTB Launches New Five-Year Destination Marketing Strategy
The Uganda Tourism Board (UTB) has unveiled the Uganda National Destination Marketing Strategy (NDMS) 2024/25 – 2028/29, a comprehensive plan boosting the country’s global tourism appeal and increasing tourism revenue to $5 billion by the 2028/29 financial year. This initiative unites both public and private sector stakeholders under the “Explore Uganda, the Pearl of Africa” brand, presenting a coordinated approach to marketing Uganda as a top t…
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