Beauty influencer shot dead during her TikTok livestream at a beauty salon in Mexico
- Valeria Márquez, a 23-year-old Mexican beauty influencer and model, was fatally shot during a TikTok livestream on May 13, 2025, in a salon in Jalisco, Mexico.
- The shooting happened when a man, who reportedly came to deliver a gift, entered the salon and fatally shot Márquez in both her chest and head, then quickly escaped, while her livestream captured her speaking off-camera.
- Márquez had more than 140,000 followers on Instagram, where many users expressed their sorrow and shared heartfelt tributes, including one that described her as a “brave entrepreneur” facing daily hardships.
- The incident intensified fears of violence in Mexico, with officials emphasizing an ongoing investigation and the suspect remaining at large, while highlighting zero tolerance for femicide.
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Who Was Valeria Marquez, Mexican TikTok Influencer Killed in Mexico? Why Was She Gunned Down During TikTok Livestream? Know All About Beauty Influencer Whose Death Triggered Controversy | 👍 LatestLY
Minutes before the attack, Valeria Marquez was livestreaming on TikTok, seated at a table holding a stuffed toy. A man entered the premises and shot her. It must be noted that the state prosecutor’s office is investigating the crime as femicide 👍 Who Was Valeria Marquez, Mexican TikTok Influencer Killed in Mexico? Why Was She Gunned Down During TikTok Livestream? Know All About Beauty Influencer Whose Death Triggered Controversy.
Influencer’s murder shows dark side of Mexican social media fame
With her followers watching on TikTok, Mexican beauty influencer Valeria Marquez revealed her fears of being kidnapped or killed. Soon afterwards, a gunman arrived and shot her dead. The 23-year-old's livestreamed murder has shocked Mexico -- where killings and kidnappings are a daily occurrence -- and brought into sharp focus both its femicide epidemic and

Influencer's murder shows dark side of Mexican social media fame
With her followers watching on TikTok, Mexican beauty influencer Valeria Marquez revealed her fears of being kidnapped or killed. Soon afterwards, a gunman arrived and shot her dead.
Beauty influencer shot dead during TikTok livestream
Mexican social media influencer, Valeria Marquez, 23, who was brazenly shot to death during a TikTok livestream in the beauty salon where she worked. Photo: @v___marquez/via Instagram/Reuters A young Mexican social media influencer, known for her videos about beauty and makeup, was brazenly shot to death during a TikTok livestream, in an incident that sent shockwaves through a country that faces high levels of gender-based violence.
Mexican influencer Valeria Marquez shot to death during TikTok livestream
MEXICO CITY: A young Mexican social media influencer, known for her videos about beauty and makeup, was brazenly shot to death during a TikTok livestream, in an incident that sent shockwaves through a country that faces high levels of gender-based violence. The death of Valeria Marquez, 23, is being invest
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