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Voiceover artist Gayanne Potter urging ScotRail to remove her voice from new AI announcements

Voiceover artist Gayanne Potter discovered that ScotRail uses an AI announcer named Iona based on her 2021 voice recordings on Scottish trains without her consent.
The issue arose after Gayanne recorded voice work for ReadSpeaker during the COVID pandemic, originally intended for translation and accessibility, but later used to train the AI model Iona.
Gayanne describes the AI voice quality as dreadful and robotic, feels violated, and has been in dispute with ReadSpeaker and ScotRail about removing the AI from trains.
Industry officials state many performers face exploitation as AI uses their voices without informed consent, while ScotRail says the automated voice improves consistency and has no plans to remove it.
Gayanne’s case highlights legal gaps in the UK over voice and likeness protection and raises questions about consent, identity, and the impact of AI on creative professions.

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Tech Radar

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I’ve heard the same train announcement voice for 30 years, but now it’s been replaced by AI – and Scotland isn't happy

I've grown up listening to the same train announcement voice for years, but now it's been replaced by AI – and an actor says her voice has been stolen.

23 hours ago·United Kingdom

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LBC

Lean Right

Leading voiceover artist ‘violated’ by ScotRail AI announcements using her voice without 'permission'

The voice of Estée Lauder, Apple and B&Q adverts told LBC she was not informed and did not give permission for Scotland’s nationalised rail company to use the AI version of her voice.

2 days ago·London, United Kingdom

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Evening Standard

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Stv

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Actress says ScotRail’s new AI announcer uses her voice data without permission

Gayanne Potter says she feels ‘violated’ that her voice is being used in this way.

2 days ago·London, United Kingdom

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Glasgow Times

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Voiceover artist demands ScotRail stops using her voice for AI announcements

A VOICEOVER artist has demanded ScotRail stop using her voice in its artificial intelligence announcements – claiming it has been used without permission.

2 days ago·Glasgow, United Kingdom

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