US EditionMax has a new name. Again
- Warner Bros. Discovery announced on May 16, 2025, that its streaming service Max will rebrand as HBO Max this summer.
- This decision follows the 2023 rebranding of HBO Max to Max, which occurred after the WarnerMedia and Discovery merger in 2022.
- The rebranding focuses on showcasing WBD’s premier content, drawing from original productions by HBO, Warner Bros. Pictures, and Discovery, while also highlighting HBO’s reputation for high-quality programming.
- WBD recently added 5.3 million new Max subscribers, with CEO David Zaslav highlighting that their streaming platform’s significant expansion is driven by the strength of its content offerings.
- The return to the HBO Max name suggests WBD seeks to leverage HBO’s brand strength to accelerate streaming growth amid competition from Netflix and Amazon Prime Video.
208 Articles
208 Articles
It’s not Max, it’s HBO Max: Streaming service flips name again - BusinessWorld Online
TWO YEARS AGO Warner Bros. Discovery, Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company’s broad reach of programming. On Wednesday, the company decided the globally known name behind shows like The Last of Us and Game of Thrones has appeal after all. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that g…
HBO logo reappears on channel after "Max" debrands to old name
Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"—a name so generic and bland it could apply to almost anything. — Read the rest The post HBO logo reappears on channel after "Max" debrands to old name appeared first on Boing Boing.
James Gunn and John Cena Were Just as Surprised by the HBO Max Rebrand as Everyone Else
DC Studios Co-CEO James Gunn and other Peacemaker crew members seemingly found out Warner Bros. Discovery would be bringing back the HBO Max name while filming promotional material for Season 2 – and their reactions are priceless.Minds were boggled when HBO’s parent company revealed it would be reverting its streaming service rebrand earlier today. It’s a move that will see apps ditch the Max name in favor of the original HBO Max banner this sum…
The Max streaming platform changes its name again, and ‘max and max’ memes come out
It seems that we are living a fashion where everyone decides to change their name. The Sol Forum is now the GNP Stadium, Donald Trump (with some help from Google) wanted to rename the Gulf of Mexico, Twitter became “X” (it is still Twitter for the compas), and now Max is called HBO Max... again.The home of successful series like Friends, Sex and the City, The Last of Us, and successful films like Barbie and Beetlejuice, Beetlejuice, woke up toda…
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