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‘We had to forget the iconic advertising’: Uncommon’s Sam Shepherd on Guinness

Summary by The Drum
The agency’s New York chief creative officer shares exclusive insight into the stout brand’s ‘Lovely Day’ outdoor campaign, which spanned all 50 states in the US.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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‘We had to forget the iconic advertising’: Uncommon’s Sam Shepherd on Guinness

The agency’s New York chief creative officer shares exclusive insight into the stout brand’s ‘Lovely Day’ outdoor campaign, which spanned all 50 states in the US.

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The Drum broke the news in on Tuesday, May 13, 2025.
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