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B&M Appoints Ex-Tesco Executive as New CEO

  • B&M, a Liverpool-based value retailer, appointed Tjeerd Jegen as its new CEO effective June 16, 2025.
  • This leadership change follows Alex Russo's retirement on April 30, 2025, amid lowered profit forecasts and interim leadership by Mike Schmidt since February.
  • Jegen brings over 25 years of retail experience across Europe, Asia, and Australasia, including leadership roles at Tesco, Woolworths Australia, HEMA, and Takko Fashion.
  • His base salary will be £928,000 per year with a maximum annual bonus of 250%, half of which will be deferred into shares for three years.
  • B&M’s chair Tiffany Hall described Jegen as a highly talented international leader with strategic insight and customer focus to drive growth.
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BusinessCloud.co.uk broke the news in on Thursday, May 15, 2025.
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