US EditionWhat women want | How consumer psychology is shaping the future of e-commerce
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What women want | How consumer psychology is shaping the future of e-commerce
By Amy Knight, Co-Founder and Director at Must Have Ideas If you want to understand the future of e-commerce, you need to understand women. That might sound like a sweeping statement, but in the UK, women influence around 70–80% of all consumer spending, according to a 2024 NielsenIQ report. A separate analysis from the University of Birmingham reinforces this, highlighting that women make the majority of household purchasing decisions in the UK…
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