Trump's trade war is giving renewed importance to advertising Upfronts

Trump's trade war is giving renewed importance to advertising Upfronts

Media advertising chiefs say chief marketing officers across industries are making contingency plans in light of the trade war.

Who will pay the price for Donald Trump's escalating trade war?

One Aussie swimwear company is expecting $1 million to go straight down the drain.

American brands like Coke and Jim Beam are paying the price abroad for Trump's trade war

Jim Beam, owned by Japan-based Suntory Holdings, has been bracing for an anti-American backlash since the beginning of 2025.Scott Olson/Getty ImagesBacklash to tariffs and other US policies has hit some of the biggest American brands.Some shoppers abroad are avoiding products like Coca-Cola and Jim Beam, given their ties to the US.Not all American brands have been affected to the same degree, however.For some people abroad, a Jim Beam and Coke i…

Disney’s Rita Ferro Rethinks Upfronts: 'You Buy Cars All Year.' Why Not Ads?

SALES STAR Disney’s Rita Ferro, at the company’s 2024 Upfront, tells me “breakthrough storytelling” still matters to ad buyers. (Dia Dipasupil/Getty Images)ShareI write about TV from L.A. I interviewed Universal TV president Erin Underhill about the new deal structure her studio is beta-testing with writers and spoke to MRC TV president Jenna Santoianni about how the indie studio beats the big guys. I’m at elaine@theankler.comGood morning from N…

Trump’s trade war is giving renewed importance to advertising Upfronts

Michelle Monaghan, Leslie Bibb, and Carrie Coon in ‘The White Lotus’ on HBO.  Courtesy: Fabio Lovino | HBO Media companies are staring down widespread economic uncertainty as their annual pitch to advertisers and marketers kicks off. This week legacy entertainment giants including Comcast’s NBCUniversal, Fox Corp. and Warner Bros. Discovery will stage presentations to ad buyers about why they should commit money to their upcoming slates of spor…

Trump career battle brings restored significance

Michelle Monaghan, Leslie Bibb, and Carrie Coon in ‘The White Lotus’ on HBO. Courtesy: Fabio Lovino|HBO Media corporations are gazing down prevalent monetary unpredictability as their yearly pitch to entrepreneurs and advertising specialists begins. This week heritage amusement titans consisting of Comcast’s NBCUniversal, Fox Corp. andWarner Bros Discovery will definitely current discussions to commercial purchasers concerning why they should d…