US EditionWhy Are Experiential Events Now An Integral Part Of Omnichannel? - Retail News And Events
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Why Are Experiential Events Now An Integral Part Of Omnichannel? - Retail News And Events
With over 25 years’ experience in retail and experiential events, I’ve seen the evolution of retail. How people shop has changed over the years, with a particular shift following Covid. Years ago, many people would see going shopping as a day out, a main event at the weekend. But with the growth of ecommerce, this is becoming a behaviour of the past. There are less reasons to go into shops, as a result, the high street is an everchanging landsca…
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