US EditionHow to Measure Generative Engine Optimization
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How to Measure Generative Engine Optimization
For years, brands obsessed over controlling one specific piece of the internet: their Wikipedia page. It was simple math. Wikipedia was the source of truth for the world. News articles, Google knowledge panels, blog posts, and everything in between. It all traced back to that one page, and it had to be factual with relevant information. The call to action was clear: Own your Wikipedia narrative, or someone else will. Today, the game has changed.…
Why Brands Need Generative Engine Optimization (GEO) and SEO
Generative Engine Optimization (GEO) burst onto the digital marketing scene over the last 12–18 months. This was due to the speed of AI adoption and the recognition by savvy marketers that brands need a foothold in the artificial intelligence space. With visitor numbers reaching into the billions (AI Overviews already broke 1 billion monthly users… The post Why Brands Need Generative Engine Optimization (GEO) and SEO appeared first on Terakeet.
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