Why Does Nissan Lead in Mexico but Suffer in Other Regions?

While the automotive world is watching Nissan stagger in its main markets, Mexico emerges as a strategic refuge that continues to bear fruit for the Japanese brand. In a global environment marked by financial losses, job cuts and plant closure, the performance of the Mexican subsidiary contrasts with the general crisis: here, Nissan not only leads sales, it is also the second largest vehicle manufacturer in the country. Globally, Nissan reported…