US EditionWhy Numbers Need Stories: Communicating in an Age of Precarity - Abacus Data
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Why Numbers Need Stories: Communicating in an Age of Precarity - Abacus Data
In uncertain times, clear, credible, and actionable information becomes a critical lifeline. As Canadians move from a scarcity mindset—focused primarily on immediate concerns like housing, groceries, and bills—to a precarity mindset, characterized by deep uncertainty about long-term stability, organizations must rethink how they engage and communicate with their audiences. Today, simply presenting data isn’t enough. The true value of market rese…
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