World’s largest beef brand program CAB a ‘47-year overnight success’ - Beef Central

World’s largest beef brand program CAB a ‘47-year overnight success’ - Beef Central

Just one raised hand around a boardroom table could have forever changed the course of destiny for the world’s largest and most successful beef brand. The Certified Angus Beef program has grown from the humblest of beginnings to become a US red meat marketing colossus over the last half century, but as Angus industry stakeholders heard during last week’s World Angus forum in Brisbane, it hasn’t always been easy...