WPP Prepares to Kill Off GroupM name, Rebranding as WPP Media

WPP Prepares to Kill Off GroupM name, Rebranding as WPP Media

GroupM, which manages $63 billion worth of media budgets, is set to become WPP Media.

WPP to retire GroupM name in major global rebrand

WPP is set to retire the GroupM brand in favour of a new identity: WPP Media, marking a significant shift in strategy for the world’s former largest media agency network. The move will end a two-decade run for the GroupM name, aligning the company more closely with rivals like Publicis Media and Omnicom Media Group in offering streamlined, centralised media solutions. Though an official date has yet to be announced, industry sources suggest the …

WPP’s plans to plug GroupM’s gap in global performance

“The lion’s share of the growth gap between us and our leading peers is attributable to the gap in performance of our media business."

GroupM to merge agency brands into single P&L - Campaign Middle East

GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P&L, affecting jobs as soon as this week. In an email seen by Campaign UK, sent from GroupM global chief executive Brian Lesser this evening (6 May), it said that the WPP media […] The post GroupM to merge agency brands into single P&L appeared first on Campaign Middle East.

According to media reports, WPP is on the verge of renaming its media investment division to WPP Media. This could lead to terminations.

WPP reportedly set to retire GroupM brand in global media restructure

WPP is reportedly planning to retire the GroupM brand as part of an ongoing global media restructure led by GroupM global chief executive Brian Lesser, according to a report by several outlets.  Reports suggest that WPP’s media arm will be rebranded as “WPP Media,” with the change expected to occur before the northern hemisphere summer. This follows what WPP CEO Mark Read described in the company’s annual report as a “year of transition” under L…