“You’re Better than Before”: the Launch of the New Vol.To Campaign to Promote Volunteering Among Young People at the Salone Del Libro

TURIN – On the occasion of the Turin Book Fair, Vol.To ETS presented its new campaign for the promotion of volunteering: “You are better than before”. The initiative aims to speak especially to the younger ones with a direct, contemporary language, far from the traditional rhetoric that often accompanies social commitment. Volunteering as a personal growth experience The campaign is inspired by an authentic phrase uttered by a young volunteer: “…