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- YouTube unveiled a new ad format called Peak Points during its 2025 Upfront presentation in New York on May 14.
- This function leverages Google's Gemini AI to analyze videos and pinpoint highly emotional segments, enabling advertisements to be strategically placed according to principles of emotion-based targeting.
- Peak Points places ads after key moments such as major twists, heartfelt reunions, or viral proposals and also introduces a shoppable product feed within ads.
- YouTube expects this format to increase viewer engagement and brand conversion rates but has not confirmed if users can skip these AI-driven ads.
- The update aims to help YouTube compete with platforms like TikTok and Instagram by enhancing advertising precision while risking possible viewer irritation.
31 Articles
31 Articles
YouTube will show ads at 'peak points' of videos
YouTube will now show ads at the "peak" moment of videos, in a move right out of cliffhanger TV territory.Announced Wednesday during the company's Upfront presentation, Peak Points is a new feature that uses Google's Gemini AI to identify "the most meaningful, or 'peak,' moments" to drop ads into YouTube videos. SEE ALSO: YouTube is testing AI Overviews in search results The idea behind the feature is YouTube connecting brands with the spot in …
YouTube Deploys AI to Target Ads at Viewers’ Emotional Peaks
In a bold push to redefine digital advertising, YouTube has announced a new artificial intelligence tool called “Peak Points,” designed to target ads to viewers at moments of maximum engagement. The move, unveiled during YouTube’s annual Brandcast event in New York, signals a deeper integration of artificial intelligence across the platform and a strategic bid […] The post YouTube Deploys AI to Target Ads at Viewers’ Emotional Peaks appeared fir…
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