AI in Marketing: From Efficiency Tool to Strategic Thought Partnerships

Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance – Beet.TV

MIAMI – The age of siloed marketing metrics and passive brand storytelling is over, according to Jeff Greenspoon, chief global client officer at advertising and marketing  agency Dentsu. In a sweeping vision of the industry’s future, Greenspoon outlined how AI, deep learning and performance accountability are reshaping the global marketing landscape—and why brands must embrace calculated risk to stay ahead. “We’ve always cared about data-driven …

AI in Marketing: From Efficiency Tool to Strategic Thought Partnerships

AI in Marketing: Beyond Efficiency to Strategic Thinking In today’s marketing landscape, a peculiar tension has emerged around artificial intelligence. As Robert Rose observes in his thought-provoking “Rose-Colored Glasses” video for Content Marketing Institute, marketers find themselves caught between two competing narratives about AI’s role in creative work. “It feels like we’re standing in a strange crosswind right now when it comes to genera…