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In total, 75 have been published by Beet.TV - The Root to the Media Revolution which Ground News has aggregated in the past 3 months.

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Top Beet.TV - The Root to the Media Revolution News

Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much At The NewFronts and Upfronts Talks – Beet.TV

New York City · New York

Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much At The NewFronts and Upfronts Talks – Beet.TV

Is there anything getting more attention than attention metrics in conversations among advertisers, agencies, and media companies during the ongoing NewFronts/Upfronts season? For Neala Brown, SVP for Strategy & Operations at Teads, its about time. And there’s stull so much to talk about. After years of research and development, attention metrics are evolving from an analytical tool to a transactional currency in the advertising ecosystem. “Tead…Read Article

Identity Resolution Is ‘Gateway’ to Marketing Personalization, TransUnion’s Spiegel Says – Beet.TV

Identity Resolution Is ‘Gateway’ to Marketing Personalization, TransUnion’s Spiegel Says – Beet.TV

These days, it seems like everyone in marketing is talking about personalization. But some are coming to recognize that getting there hinges on a prerequisite, a data science challenge – accurately resolving fragmented consumer identities across different channels. While marketers have access to more consumer data than ever, some struggle to create unified views of individuals who may use different email addresses, share household purchases, or …Read Article

Dentsu’s Schwartzfarb Sees ‘Holistic NewFronts/Upfronts’, Shoppable Video’s Big Moment – Beet.TV

New York City · New York

Dentsu’s Schwartzfarb Sees ‘Holistic NewFronts/Upfronts’, Shoppable Video’s Big Moment – Beet.TV

While some see the fragmentation of video viewing across platforms and devices as a challenge to be overcome, what if it also a strategic opportunity for advertisers? For some, “fragmentation” means “precision”, allowing brands to reach consumers in more precisely targeted ways, creating opportunities for both broad reach and culturally relevant engagement through creators and influencers. in this video interview with Beet.TV, Jessie Schwartzfar…Read Article

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