US EditionCMX’s Melissa Gallo on the Future of Retail Media: ‘Tailored Data, Transparent Measurement, Real Performance’ – Beet.TV
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CMX’s Melissa Gallo on the Future of Retail Media: ‘Tailored Data, Transparent Measurement, Real Performance’ – Beet.TV
MIAMI – As the retail media industry evolves at breakneck speed, CVS Media Exchange (CMX) is doubling down on independence, data transparency and health-focused innovation to carve out a unique position among its peers. That’s the message from Melissa Gallo, head of client success at CMX, who says that while most brands juggle multiple media partners, CMX stands apart by offering clarity and specificity in a cluttered space. “We really listen to…
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