US EditionDentsu’s Schwartzfarb Sees ‘Holistic NewFronts/Upfronts’, Shoppable Video’s Big Moment – Beet.TV
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Dentsu’s Schwartzfarb Sees ‘Holistic NewFronts/Upfronts’, Shoppable Video’s Big Moment – Beet.TV
While some see the fragmentation of video viewing across platforms and devices as a challenge to be overcome, what if it also a strategic opportunity for advertisers? For some, “fragmentation” means “precision”, allowing brands to reach consumers in more precisely targeted ways, creating opportunities for both broad reach and culturally relevant engagement through creators and influencers. in this video interview with Beet.TV, Jessie Schwartzfar…
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