Disney Will Bring Dynamic Pricing Similar To Airline Model To Domestic Theme Parks, Says CFO

Disney Will Bring Dynamic Pricing Similar To Airline Model To Domestic Theme Parks, Says CFO

Disney plans to launch dynamic pricing at its domestic theme parks as the company looks to boost incremental revenue, said chief financial officer Hugh Johnston. “We’re actually investing in creating dynamic pricing. We’re doing it in Paris right now. We’ve been doing it for about a year. It’s off to a very good start. But we’re really going to make sure we optimize it before we bring it into the domestic parks. So that’s probably something th…

Disney’s Projected $24 Billion Content Spending for 2026 Split 50-50 Between Sports and Entertainment; CFO Sees It Growing but Not to Level of Years Past

In fiscal 2026, Disney expects to spend $24 billion on content across entertainment and sports, up about $1 billion from $23 billion in FY25 (which ended Sept. 27). CFO Hugh Johnston expects the company’s total content budget to continue to grow, but he said it won’t be at the levels of recent years when Disney […]